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Marketing Communications Manager

Amazing new position in marketing

職種PR・企業広報・IR
給与 900 - 1000 万円
日付2018-01-19
業種消費財
勤務地東京
求人番号Job-00042309

会社概要:

Our client is the world’s leading producer operating in comfort living field (small kitchen and comfort appliances).

業務内容:

  • Develop strategies for 360 communication strategies and programs to support. Their image/brand equity goals and product launches and campaigns.
  • Lead the communication strategy and effectively manage the execution of this strategy.
  • Work with cross-functional departments including Global and Regional teams, providing stewardship of the communications efforts, with a deep understanding of the ever-changing digital landscape.
  • This person will be responsible for all ATL activities, PR, etc.
  • Regular analysis of results and status of ongoing campaigns, projects, and programs to reap maximum benefit for the company.
  • Manage a variety of vendors & agencies to achieve the stated goals (Including advertising and PR agencies, 3rd party and internal digital marketing reps, sales, etc.)
Media Relations:
  • Drive national press coverage across all product categories
  • Secure national/regional/digital features and product placement in target publications.
  • Strategize and place nationwide television and radio publicity campaigns including: training television spokespeople, writing scripts, pitching local producers on content of segments, and orchestrating the appearances.
  • Identify the specific PR needs and stories of the affiliate and understand the marketplace at all times and realize them through ePR and PR.
Digital Media:
  • Develop Campaigns anchoring on Digital Media and Social Communications while managing traditional media such as Print and TV.
  • Digital media buying and operation. Deliver the best ROI by setting and assessing clear KPIs by media and campaigns by leveraging DPM/CRM management.
  • Working knowledge of the digital media landscape, native content and opportunities to maximize digital media added value.
  • Keep monitoring to incorporate new digital technologies and platforms into on-going campaign.
  • Identify consumer insights in digital field through Social Listening.
Team:
  • Day to Day Management and career pathing of support staff
  • Build organizational digital capabilities across the team.

応募条件:

  • ATL and BTL experience, in FMCG
-    Knowledge and experience in media strategy, planning, buying, analytical skills (using measurement tools), Metrics and the role media plays in integrated communications.
-    Strong negotiations skills as both a strategic adviser and direct negotiator team player, knowledge of media (traditional and online)
  • Excellent English communication skills (there is lots of interaction with the international teams)
  • Leadership capability and management experience
  • Positive, can-do attitude
  • Logical thinking and analytical skills


BRS Consultant

Jonathan Hobbs

Sales & Marketing

Tel: 03-6370-8492

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